Take a glance at the Disney film and television pipeline. What do these projects have in common? Big scale, yes. But more than the high estimated costs of these ventures, the element of branding runs continuously through many of them. I explored how in recent weeks we have heard of some major announcements of upcoming movies and TV shows.
Let us look at this in even more depth as we ponder if intense branding merely represents capitalizing on well-known entities, or if this serves as a warning of a serious deficiency of ideas in Hollywood. [...]
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